Hi! I’m Nicole—redhead, chronic over-thinker, recovering gym owner, cookie connoisseur, and the voice behind This is Thirty (Something). I’m a Midwest girl at heart, a wife of 6 years, a dog mom to the best girls in the world, and a big believer in becoming your best self before (or espeically when) you’re responsible for raising tiny humans.

I've owned businesses across different industries, chased big dreams, changed directions (more than once), and even walked away from a safe, cushy W2 job because I just knew it wasn’t for me. I’ve always known I was meant for something a little different & a lot bigger—even when I wasn’t sure what that meant.

Health and fitness have been part of my life since middle school, and after taking a few years off, I’m making my way back. I’ve lived with a rare chronic illness for years—something that’s mostly invisible, always present, and has shaped a lot of how I see life. Between flare-ups, I live a full, beautiful, chaotic life—but I’d be lying if I said it wasn’t always in the back of my mind. It’s part of what drives me.

In 2023, my faith took a huge turn in the best way possible. Now I can’t stop talking about it. I'm deeply passionate about helping people feel less alone, more hopeful, and more capable of actually changing their lives. This space is for the ones trying. The ones starting over. The ones building something different. The ones who feel like they’re too much and not enough at the same time.

I’m weird, I care too much, and I’m super stubborn. I love dirty chais, The Office, dogs, being the center of attention, and pretending I’m not about to run a marathon after swearing I hated running. My husband and I make the best cookies you’ve ever had—IYKYK—and if you stick around long enough, I’ll probably try to convince you to come on a walk or start 75 Hard with me.

Welcome to the chaos. You’re not alone here.

— Nicole 🖤